Professor of Anthropology , Social and Cultural Analysis
Ph.D. 1996 (Cultural Anthropology), The Graduate Center, CUNY; M.A. 1990 (Anthropology and Museum Studies), NYU; B.A. 1987 (Anthropology), Tufts University.
Areas of Research/Interest:
race and ethnicity; nationalism; media studies; political economy, globalization; the politics of museum and visual representation; urban studies; consumption; Latinos in the U.S.
American Anthropological Association, Puerto Rican Studies Association, American Studies Association, Latin American Studies Association.
Culture Works: Space, Value and Mobility Across the Neoliberal Americas. NYU Press, 2012.
Latino Spin: Public Image and the Whitewashing of Race. NYU Press, 2008
Barrio Dreams: Puerto Ricans, Latinos and the Neoliberal City. University of California Press, 2004
Latinos Inc.: Marketing and the Making of a People. University of California Press, 2001.
Mambo Montage: The Latinization of New York, co-edited with Agustin Lao. Columbia University Press, 2001.
Sponsored Identities: Cultural Politics in Puerto Rico. Temple Univeristy Press, 1997
2004 El Barrio's 'We Are Watching You Campaign:' On the Politics of Inclusion in a Latinized Museum. AZTLAN: A Journal of Chicano Studies. 30 (1): 153-178.
2004 Empowered Culture? New York City's empowerment Zone and the Selling of El Barrio. Annals of the American Academy of Political and Social Science. 594: 49-64.
Updated March 2014
This past year I’ve been busy editing two collaborative projects: an interdisciplinary volume on the current state of Latino/a media industries, Latin@ Media Now: On Production, Circulation and Politics, co-edited with Yeidy Rivero and due out from NYU Press in fall 2014, and a “Vital Subjects” dossier on “Latinos and the Immigration debate” with American Anthropologist that will come out March 2014.
Additionally, thanks to a research grant from the Provostial Research Fund, I continued my current ethnographic research on the intersections between urban planning, “new middle class identities” and shopping mall cultures in Latin America focusing in particular on the case of Colombia. I also continued to present talks on my last book Culture Works: Space, Value and Mobility Across the neoliberal Americas, the highlight of which was a week-long stay at Arizona State University as Scholar in Residence in their School of Transborder Studies. I was also busy organizing a series of events for Latina/o Studies, including a panel on the state of Latina/o Contemporary Art and a conference on "Critical Latin@ Urbanisms." I will be on leave this Spring and the Fall 2014 working on a book on shopping mall cultures in Latin America and starting a collaborative project with my colleague Helena Hansen on ethnic marketing and pharmaceutical companies.